Opinions

Companies should increase advertising in times of austerity, not cut back, argues Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass.

Dr Julie Verity

Women's evolved strengths - collaboration and sharing - are more important than male leadership skills.

Chris Rowley

Examining the social and cultural barriers they face and the steps needed for change can give us an insight into what is important in our own post-crisis chaos.

Professor Paul Palmer

Associate Dean for Ethics, Sustainability and Engagement, writes about his work and the challenges for Cass.