Articles

Knowledge Acquisition Competencies for Non-profit Leaders

Author(s): Chris Rowley et al.

This paper synthesises literature on the development of knowledge processes, especially knowledge acquisition. Competencies required for knowledge acquisition in nonprofits are presented and classified by theme, and illustrated by an empirical analysis of data from major performing arts boards.

How the popularity of on-demand viewing is radically altering ad placement dynamic

Author(s): Vincent Mitchell

Professor Vince Mitchell looks at how consumers are gaining greater control over what content they watch, when they watch it and how they watch it, thanks to on-demand viewing. Although consumers are being empowered by this increase in control, there are also opportunities for marketers to more efficiently target their advertising, thanks to the information on-demand viewing generates.

Research on Markets for Inventions and Implications for R&D Allocation Strategies

Author(s): Raffaele Conti et al.

This article brings together various streams of research over the last 20 years into the phenomenon of 'markets for investions', providing a comprehensive framework of understanding and identifying promising paths for future research. In this research, markets for inventions are compared with the other recent phenomenon of open innovation and open source.

Trading risk: The value of relationships, models and face-to-face interaction in a global reinsurance market

Author(s): Paula Jarzabkowski et al.

Over the past 20 years, the reinsurance industry has experienced three profound forces for change. First, technological change has improved information distribution and strengthened connections between global markets. Second, regulatory emphasis on global equivalence in trading practices has generated pressure for convergence across different marketplaces. Third, the widespread acceptance of vendor property catastrophe models has led to more standardised approaches to the evaluation of reinsurance risks, levelling the playing field for decision-making on at least some classes of business. However, there has been little systematic evaluation of the specific implications of change for either trading practices or for future industry evolution. This report addresses that gap by presenting the results of an industry-commissioned, year-long study of reinsurance underwriting and broking practices in the Lloyd's and Bermuda marketplaces.

Beyond borders: Charting the changing global reinsurance landscape

Author(s): Paula Jarzabkowski et al.

This report is the result of a three-year study of the global reinsurance industry, covering the main stakeholders of cedents, reinsurers, and brokers. It examines the implications of profound change arising from shifts in regulation, consolidation in the key players, and increasing competition both within the reinsurance industry and from alternative capital providers.

"Contagious Creativity" - pass it on

Author(s): Vincent Mitchell

Professor Vince Mitchell entreats marketers to spread the message of creativity to all areas of a business. Doing so can foster greater understanding of the value that marketing can bring. This article offers a few tips on how it can be done.

Global Reinsurance Masterclass series: 3. Winning the game

Author(s): Paula Jarzabkowski et al.

Reinsurance providers have typically avoided head-to-head competition by occupying different strategic positions, according to their different perspectives on what constitutes attractive business. However, industry evolution is generating greater rivalry that is eroding some of these distinctions and driving reinsurers towards new strategic positions. This masterclass identifies these strategic groups and analyses the moves reinsurance companies can take to prosper.

Global Reinsurance Masterclass series: 2. Fit for purpose?

Author(s): Paula Jarzabkowski et al.

The reinsurance industry is a secondary industry. It exists to serve the needs of a primary insurance industry: so trends in insurance are likely to change the kinds of products which insurance companies need from reinsurers. This Masterclass focuses on the buyers of reinsurance - the primary insurers, whose world is rapidly changing - and shows how reinsurers need to position themselves to continue

to attract insurers' premium.

Consumer Behaviour in a Multi-media World: Digital Natives, Technology and Trends

Author(s): Vincent Mitchell

Professor Vince Mitchell addressed the Consumer Marketing in Higher Education 2013 conference on 23rd May 2013, and asked the question "Are the Millennial Net Y Digital Native Generation as tech-savvy, web-savvy, internet-savvy and computer-savvy as we think?"

Global Reinsurance Masterclass series: 1. Re-think reinsurance

Author(s): Paula Jarzabkowski et al.

At the end of 2009 the reinsurance industry was a confident and optimistic one. A succession of major natural disasters during 2010, however, rocked the industry and since then both competition and regulation have intensified. In this first masterclass of a series of seven, we analyse the current state of the reinsurance industry and suggest strategic responses to the current competitive climate.

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