Research

Can the online gambling industry continue to grow profits whilst protecting players?

The corporate social responsibility (CSR) or sustainability debate has particular relevance to the gambling industry given the shift towards focusing on encouraging wellbeing in society. Governments and regulators are also becoming increasingly focused on the online industry to ensure gambling offerings uphold socially responsible standards that protect players.

The relationship between corporations and society is changing, with customer service, the environment and corporate ethics now at the forefront of consumers' and business stakeholders' minds. The corporate social responsibility (CSR) or sustainability debate has particular relevance to the gambling industry given the shift towards focusing on encouraging wellbeing in society. Governments and regulators are also becoming increasingly focused on the online industry to ensure gambling offerings uphold socially responsible standards that protect players.

This paper captures the collective views from a series of interviews conducted with senior industry stakeholders as part of research into a Cass Business School project focused on how online gaming operators can deliver sustainable growth.

The stakeholders interviewed were:

  • Professor Alex Blaszczynski, Chair in Psychology, The University of Sydney
  • Andy McLellan, CEO, GamCare
  • Christel Schaldemose MEP, Group of the Progressive Alliance of Socialists and Democrats, Member of the European Parliament's Committee on the Internal Market and Consumer Protectio
  • Clive Hawkswood, CEO, Remote Gambling Association
  • Jean Moreau Jorgensen Executive Director, World Lotteries Association
  • John Carr OBE Secretary, UK Children's Charities' Coalition on Internet Safety
  • Dr. Jonathan Parke, Senior Lecturer, Centre for the Study of Gambling, Salford University
  • Professor Roger Steare Visiting Professor of Organisational Ethics, Cass Business School, and Fellow, ResPublica
  • Tex Rees, Fair Gaming Advocate, eCOGRA
  • Tim Phillips, Director of European Public Affairs, Betfair

The interviews captured stakeholders' views on a range of topics of relevance to the project. The key conclusions that emerged from the interviews were:

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