With increasing demands on our attention, many of us attempt to multi-task to
save time, but is multitasking conducive to a higher quality of work? The below
report, based on research by Professor Vangelis Souitaris, explains that there
is a difference in performance between those who multi-task and those who do
not. Why is this? Also outlined below are some of the benefits and limitations
of being able to multi task and suggestions for companies looking to improve
output.
Ill-timed phone calls and colleagues popping in are classic productivity
killers, the bane of many manager's existence. Dealing with such interruptions,
experts agree, leaves many knowledge workers with the functional equivalent of
attention deficit disorder. The remedy usually suggested: avoid multitasking.
Check e-mail only twice a day. Resist the temptation to drop whatever you're
doing to put out a fire somewhere else.
Our research on executive teams suggests that this bias against multitasking
may be misguided. In fact, executives who doggedly plow through each task until
it's finished may be doing their companies a disservice. Under some
circumstances, top management teams perform better when they accept, even
relish, interruptions.
Drawing on data about CEOs and other executives of nearly 200 new technology
ventures listed on the London Stock Exchange, we measured top management team's
polychronicity - their tendency to multitask and then looked at their firm's
returns. We chose tech ventures because executive teams in these very dynamic
companies are often self-selected, and members generally have similar
outlooks.
Using questionnaires and interviews, we discovered that about a third of the
teams in our sample were highly polychronic. About a sixth of the teams were
highly monochronic: They disliked and avoided multitasking. The rest fell
somewhere in the middle.
We found that the financial performance of companies with highly polychronic
teams was 39% better than that of companies whose teams exhibited average
polychronicity and 130% better than that of companies led by monochronic
teams.
Why the vast differences? The polychronic teams were superior information
brokers, absorbing and disseminating more-insightful information than their
average and monochronic counterparts. As a result, they were much less apt to
bog down: They could make strategic decisions faster, placing less emphasis on
analyzing large quantities of data. Their expedited decision-making process, we
believe, boosted their companies' performance.