This paper describes the experience of developing and delivering a module for first year undergraduate management students that combines traditional formal teaching methods with a range of non-formal methods based on student based activities. The problems inherent in evaluating the success of the module and the student learning achieved are discussed.

The measures of success adopted are described together with the way in which some of the results from the last three cohorts are used in the annual redesign of the module. The paper concludes with the eight issues that designers of similar modules need to consider and suggests some of the factors important for success.

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