This paper describes the experience of developing and delivering a module
for first year undergraduate management students that combines traditional
formal teaching methods with a range of non-formal methods based on student
based activities. The problems inherent in evaluating the success of the module
and the student learning achieved are discussed.
The measures of success adopted are described together with the way in which
some of the results from the last three cohorts are used in the annual redesign
of the module. The paper concludes with the eight issues that designers of
similar modules need to consider and suggests some of the factors important for
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