The rapid emergence of the Chinese consumer class is having profound effects
on global trade. Many businesses in the West, faced with a downturn post the
global financial crisis, have shifted considerable attention to China's growing
middle and high net worth income upper class. The challenge for a Westerner
doing business across such borders is to grapple with something often quite
unfamiliar: coping and working through the vagaries of a relationships-oriented
society.
This paper provides detailed discussion and guidance regarding relationship
development in China, including cronyism and a typology of different styles of
Chinese business relationships.