A non-parametric visual test of mixed hazard models

Mortality models are increasingly used to answer a number of pension related questions. This executive summary describes the development of a visualisation technique useful for the individual assessment of the quality of a mortality model.

Updated: 03/01/2014
Views: 761

The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

Category extensions occur when a firm holding the rights to a well-known brand uses or licences that brand for use in a different product category. Measuring the value of category extensions is of key importance when granting licences to other firms. This study offers guidance to managers of entertainment products on how to value such rights, while acknowledging the important roles of 'reciprocal spillover effects'.

Updated: 15/11/2013
Views: 964

Retail Brand Extensions - strategic thinking

Brand extensions are now a commonplace growth strategy for many companies. This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand extension cases.

Updated: 13/08/2013
Views: 3,764

Marketing's Lost Role - reclaiming revenue management


Vincent Mitchell

 et al.

Marketing has largely ceded control of demand management and revenue analysis to departments with less knowledge of customers and markets. This research outlines causes for poor revenue analysis, and how marketers might reclaim control of this important aspect of business.

Updated: 20/06/2013
Views: 1,365

Job Satisfaction and Quality Management: An Empirical Analysis

Quality management requires increasing employee involvement, with the aim of attaining improved employee and customer satisfaction. However, although it may lead to increasing job demands and intensification, the evidence of an association between employee job satisfaction and quality management remains mixed and narrow. This study investigates this link in the wider economy, and addresses the role of human resource management practices that target direct employee participation (job enrichment and high involvement management) in this relationship.

Updated: 28/03/2013
Views: 3,101

How much core-business knowledge should our leaders have?

One of the great, unanswered questions in business is how much a leader needs hands-on, nuts-and-bolts knowledge of the core business. Who would most likely lead the company to success - the technical expert or the polished generalist? This research examines how much genuine expertise is an advantage in the succsesful running of a business, and how simply being a capable manager may not be sufficient.

Updated: 29/04/2013
Views: 2,092

Strategy process in the creative industries

Joseph Lampel, is Professor of Strategy at, and one of the "leading stars" of, Cass Business School. Senior Lecturer in Information and Knowledge Management. This is a video Q and A with Professor Joe Lampel conducted by Dr Ajay Bhalla. Both are Cass Experts. Included is the transcript and a summary of the key points.

Updated: 20/02/2012
Views: 14,667

Can the online gambling industry continue to grow profits whilst protecting players?


Simo Dragicevic

 et al.

The corporate social responsibility (CSR) or sustainability debate has particular relevance to the gambling industry given the shift towards focusing on encouraging wellbeing in society. Governments and regulators are also becoming increasingly focused on the online industry to ensure gambling offerings uphold socially responsible standards that protect players.

Updated: 26/12/2013
Comments: 3
Views: 12,707

The dark side of alternative asset markets: networks, performance and risk taking

Hedge Fund network ties can lead to inferior performance and increased risks.

Updated: 03/11/2011
Views: 4,636