The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

Category extensions occur when a firm holding the rights to a well-known brand uses or licences that brand for use in a different product category. Measuring the value of category extensions is of key importance when granting licences to other firms. This study offers guidance to managers of entertainment products on how to value such rights, while acknowledging the important roles of 'reciprocal spillover effects'.

Updated: 15/11/2013
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Views: 5,496

Value Creation in the Video Games Industry

The video game industry has become a significant contributor to the global entertainment economy, yet up to now it has received little attention from academic researchers. This research presents a conceptual framework of value creation through video games that will hopefully inspire further research opportunities.

Updated: 11/11/2013
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Views: 6,405

The Guidance Gap - An investigation of the UK's post-RDR savings and investment landscape

In 2006 the Financial Services Authority (FSA) launched the Retail Distribution Review (RDR) to reconsider the way in which financial advice is provided to retail investors and savers. One major recommendation was that independent advisers should charge an explicit fee for their advice. This research looks into the willingness of UK retail savers and investors to pay for financial advice, and the implications for the large number of people research suggests would be unwilling.

Updated: 10/12/2015
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Views: 4,332

Is all expenditure on education good for employee resourcing and business?

This short article asks whether the focus on university education in Asian counties is actually having a harmful effect on economic productivity and output.

Updated: 11/10/2013
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Views: 2,264

Business models: A challenging agenda

Author(s):

Charles Baden-Fuller

 et al.
Topic:
Strategy
Industry:
Any Industry

Why is the business model a useful concept for scholars of strategic organisation? The concept has gained considerable credence in the business press - but some scholars have questioned whether it really does have value beyond established strategy concepts? In this essay we suggest that understanding the business model as a configuration that is cognitively manipulable may add to our understanding of important organisation issues.

Updated: 08/10/2013
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Views: 2,080

Business Models and Technological Innovation - how they interact

The business model construct appeals to many academics, yet it lacks a widely accepted language that would allow researchers to draw on the work of others. In this piece, we explore one clear emerging view of the business model construct and examine where this view takes us in terms of understanding the relationship between business model innovation and technical innovation.

Updated: 03/10/2013
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Views: 9,817

Open innovation norms and knowledge transfer in interfirm technology alliances

How does knowledge transfer in interfirm technology alliances change when an industry norm of collaboration evolves? Firms tend to transfer more knowledge in technology joint ventures compared to contractual technology agreements. Using insights from new institutional economics, this research explores thet extent to which alliance governance association with interfirm knowledge transfer is sensitive to an evolving industry norm of collaboration connected to the logic of open innovation.

Updated: 25/09/2013
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Views: 6,789

A simple formula for optimal management of individual pension accounts.

This research considers optimal investment for an individual pension savings plan in receipt of gradual contributions against which one cannot borrow, using expected power utility as the optimality criterion.

Updated: 25/09/2013
Comments:
Views: 2,496

Dubai as an International Financial Centre - the opportunity is there

Author(s):

Stephen Thomas

 et al.
Topic:
Finance
Industry:
Banking

New research identifies Dubai's chance to become the financial hub for Middle East and Africa. Improvements to financial infrastructure and the maturity of its financial markets are key to this opportunity.

Updated: 13/09/2013
Comments:
Views: 4,227