Retail Brand Extensions - strategic thinking

Brand extensions are now a commonplace growth strategy for many companies. This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand extension cases.

Updated: 25/11/2014
Comments: 75
Views: 9,136

Buttressing Supply Chains against Floods in Asia for Humanitarian Relief and Economic Recovery

Author(s):

ManMohan Sodhi

 et al.
Topic:
Operations

Flood is the most frequently occuring natural disaster worldwide, with Asia suffering the highest incidence. While humanitarian efforts and initiatives to alleviate suffering caused by floods are ongoing, we believe there is a new opportunity to coordinate "last mile" humanitarian efforts in the event of a flood, using micro-retailers. Micro-retailers are the 'last mile' nodes in traditional retail supply chains in many Asian countries, and we propose the use of social enterprise to buttress these supply chains for distribution of essential goods by coordinating with micro-retailers before and after floods. In support of this we also present a stylised model to quantify the benefits of our proposal.

Updated: 19/11/2014
Comments: 2
Views: 4,794

Insights into customer insight

How can you drive consistently high quality customer insights through all levels of a business? Professor of Consumer Marketing, Vince Mitchell, explains how the role of the customer insight department is changing.

Updated: 10/10/2012
Comments:
Views: 2,282

The Employee Ownership Advantage: benefits and consequences

In the UK, the case of employee-ownership has recently gained attention - in part because of the recognition of the need for fairer society, but also because adverse economic conditions point to business resilience as an important part of sustaining employment and long-term growth.

Cass Professors Joseph Lampel and Ajay Bhalla along with Newcastle University's Dr Pushkar Jha have released a joint study into employee ownership, conducted in collaboration with UK Department of Business, Innovation and Skills.

Updated: 20/11/2014
Comments: 5
Views: 4,262

Hail the snail: hegemonic struggles in the Slow Food movement

Author(s):

Andre Spicer

 et al.

Since the early 1990s, many commentators have argued that the dominance of malbouffe (bad food) has a variety of negative consequences.

For some time, researchers have puzzled over how new fields of food movement are created. The research in this paper focuses on the argument that new fields are created by social movements engaging in hegemonic struggles and which develop social movement strategies, articulate discourses and construct nodal points.

Updated: 22/11/2014
Comments: 2
Views: 4,760

Can the online gambling industry continue to grow profits whilst protecting players?

Author(s):

Simo Dragicevic

 et al.

The corporate social responsibility (CSR) or sustainability debate has particular relevance to the gambling industry given the shift towards focusing on encouraging wellbeing in society. Governments and regulators are also becoming increasingly focused on the online industry to ensure gambling offerings uphold socially responsible standards that protect players.

Updated: 21/11/2014
Comments: 28
Views: 15,758

Cass Ethics with Simo Dragicevic: online gambling

Author(s):

Edouard Larpin

 et al.

In the fifth edition of Cass Ethics, Simo Dragicevic EMBA student at Cass Business School explains how his for profit start-up Bet Buddy benefits both online gamblers and virtual casinos.

Updated: 25/11/2014
Comments: 22
Views: 6,350

Risky choice and the relative size of stakes

We examine framing effects by analyzing how risky choice depends on the absolute and relative size of the amounts at stake, using an extensive sample of choices from ten different editions of the large-stake TV game show Deal or No Deal.

Updated: 03/11/2011
Comments:
Views: 3,858

Examining the antecedents and consequences of corporate reputation: a customer perspective

This paper extends previous work to examine the antecedents and customer-related consequences of corporate reputation for one important stakeholder group, customers, and within a special service sector where product and corporate associations are synonymous.

Updated: 03/11/2011
Comments:
Views: 4,450