Increasing your Return on Investment through Data Analytics infrastructure

Every CFO wants more for their money. One way of increasing returns from smaller media spend is to ask for investment that provides return on infrastructure via data analytics. Professor Vince Mitchell discusses how investment in data analytics infrastructure can aid understanding of the causal links between marketing KPIs and revenue, which makes demonstrating ROI and effective allocation of resources to a CFO much easier.

Updated: 15/07/2013
Views: 1,462

The Importance of Human Capital Analysis: Risk, Ambiguity and Uncertainty


Chris Rowley

 et al.

After recent corporate failures, investors demand to know more about how great a factor the human element is as a key indicator of risk and of potential future value in firms.

Updated: 15/11/2013
Views: 1,402

Marketing's Lost Role - reclaiming revenue management


Vincent Mitchell

 et al.

Marketing has largely ceded control of demand management and revenue analysis to departments with less knowledge of customers and markets. This research outlines causes for poor revenue analysis, and how marketers might reclaim control of this important aspect of business.

Updated: 20/06/2013
Views: 1,368

Knowledge Acquisition Competencies for Non-profit Leaders

This paper synthesises literature on the development of knowledge processes, especially knowledge acquisition. Competencies required for knowledge acquisition in nonprofits are presented and classified by theme, and illustrated by an empirical analysis of data from major performing arts boards.

Updated: 18/06/2013
Views: 996

Research on Markets for Inventions and Implications for R&D Allocation Strategies

This article brings together various streams of research over the last 20 years into the phenomenon of 'markets for inventions', providing a comprehensive framework of understanding and identifying promising paths for future research. In this research, markets for inventions are compared with the other recent phenomenon of open innovation and open source.

Updated: 27/06/2013
Views: 1,868

"Contagious Creativity" - pass it on

Professor Vince Mitchell entreats marketers to spread the message of creativity to all areas of a business. Doing so can foster greater understanding of the value that marketing can bring. This article offers a few tips on how it can be done.

Updated: 11/06/2013
Views: 1,152

The Second Face of Appropriability: Generative Appropriability and its determinants


Gautam Ahuja

 et al.

How firms appropriate value from their inventions is the basis of this research. By introducing the construct of generative appropriability, this paper sheds light on the theoretical and managerial importance of recognising that any invention creates two values - the value of the article itself, and the value relating to its potential for development.

Updated: 12/06/2013
Views: 2,531

Supply Chain Agility: The contribution of information technology

In the final part of this series of blogs, Dr. Canan Kocabasoglu-Hillmer examines how information technology can strengthen the link between strategic sourcing and supply chain agility. This series concludes with a view of the direction strategic sourcing should take in the future.

Updated: 03/02/2014
Comments: 1
Views: 3,078

Job Satisfaction and Quality Management: An Empirical Analysis

Quality management requires increasing employee involvement, with the aim of attaining improved employee and customer satisfaction. However, although it may lead to increasing job demands and intensification, the evidence of an association between employee job satisfaction and quality management remains mixed and narrow. This study investigates this link in the wider economy, and addresses the role of human resource management practices that target direct employee participation (job enrichment and high involvement management) in this relationship.

Updated: 28/03/2013
Views: 3,107