Flood is the most frequently occuring natural disaster worldwide, with Asia
suffering the highest incidence. While humanitarian efforts and initiatives to
alleviate suffering caused by floods are ongoing, we believe there is a new
opportunity to coordinate "last mile" humanitarian efforts in the event of a
flood, using micro-retailers. Micro-retailers are the 'last mile' nodes in
traditional retail supply chains in many Asian countries, and we propose the
use of social enterprise to buttress these supply chains for distribution of
essential goods by coordinating with micro-retailers before and after floods.
In support of this we also present a stylised model to quantify the benefits of
our proposal.