This project focused on the unique setting of the UK football industry as a laboratory to examine how firms invest in employee training programmes to increase their human capital and firm productivity. Specifically, the researchers asked: does investment in purchasing football player contracts pay off?

Conceptualizing and measuring the monetary value of brand extensions:the case of motion pictures

Consumers usually derive value via individual transactions, from the use value of the information, goods and services that they obtain. However, in their article "Social Capital Production in a Virtual P3 Community," Caroline Wiertz, senior lecturer in marketing at Cass Business School, City University, London, and her co-authors, Charla Mathwick and Ko de Ruyter suggest that, consumers are enhancing the value from individual transactions, and obtaining additional value from the social aspects of participating in a group such as an online community or social network.