Beware! When Brand ambassadors go astray

Market experts warn that the intricate synonymous links between global brands and sportspeople is extremely risky in today's social media-led world.

Updated: 11/09/2013
Views: 2,026

When Having is Not Enough: Implications of Being Satisfied

This research examines the fundamental question of what makes people happy, and makes recommendations on how government can foster satisfaction and well-being throughout the populace. The research was based on the government's own data from the British Household Panel Survey.

Updated: 05/01/2015
Comments: 157
Views: 2,349

Retail Brand Extensions - strategic thinking

Brand extensions are now a commonplace growth strategy for many companies. This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand extension cases.

Updated: 31/12/2014
Comments: 111
Views: 13,326

Credit Suisse and Cass Business School Launch New Multi-Asset Indices

Credit Suisse has launched a series of investable indices designed to provide an efficient and cost-effective way to gain exposure to a multi-asset class investment strategy. The Trend Master Index series uses a trend-following strategy developed in collaboration with leading academics at Cass Business School to offer equity-like returns with significantly-reduced volatility.

Updated: 06/01/2015
Comments: 58
Views: 2,951

The Trend is our Friend: Risk Parity, Momentum and Trend Following in Global Asset Allocation

An examination of the effectiveness of applying a trend following methodology to global asset allocation between equities, bonds, commodities and real estate.

Updated: 25/11/2014
Comments: 49
Views: 6,449

Innovation and the critical role of supplier support - the case of the Tyrell P34

In the 1970s an innovative design of car threatened to achieve dominance in Formula 1, but was stymied by lack of supplier support. Paolo Aversa discusses the history of the Tyrell P34, a case which confirms the critical importance of strategic suppliers to innovation in industry.

Updated: 07/01/2015
Comments: 116
Views: 4,334

Challenge and Opportunity - The impact of the RDR on the UK's market for financial advice


Andrew Clare

 et al.

After a development period of six years, the implementation of the Retail Distribution Review (RDR) was completed on 31 December 2012. The implementation of RDR will usher in several important changes to the financial advice landscape. Cass Business School and BNY Mellon have collaborated on a study to examine the consequences of RDR on the adviser community; one of the first on this topic.

Updated: 02/01/2015
Comments: 23
Views: 9,970

Why do Partner Relationship Management Systems fall short of expectations?

For industries where resellers constitute a significant part of the downstream supply chain, partner relationship management (PRM) systems have been proclaimed as having significant potential for supporting seller-reseller relationships and improving profits. By using these systems, companies strive to build more productive supplier-partner relationships while streamlining processes that run across suppliers, partners and customers. This has led to a rise in the implementation of these systems, yet performance improvements have not been consistently realised. In light of this, Dr. Chris Storey and Dr. Canan Kocabasoglu-Hillmer set out to investigate whether the performance of PRM systems were related to how suppliers provided oversight of their partners.

Updated: 16/07/2013
Views: 3,032

Increasing your Return on Investment through Data Analytics infrastructure

Every CFO wants more for their money. One way of increasing returns from smaller media spend is to ask for investment that provides return on infrastructure via data analytics. Professor Vince Mitchell discusses how investment in data analytics infrastructure can aid understanding of the causal links between marketing KPIs and revenue, which makes demonstrating ROI and effective allocation of resources to a CFO much easier.

Updated: 15/07/2013
Views: 2,697