How to attract Generation Z - social media and the students of the future

Universities need to appeal to younger age groups through the media they understand: the social kind. Professor Vince Mitchell pinpoints the benefits and means of sowing the seed of interest in education in the generation born since 2001.

Updated: 02/07/2013
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Views: 1,893

Marketing's Lost Role - reclaiming revenue management

Author(s):

Vincent Mitchell

 et al.

Marketing has largely ceded control of demand management and revenue analysis to departments with less knowledge of customers and markets. This research outlines causes for poor revenue analysis, and how marketers might reclaim control of this important aspect of business.

Updated: 20/06/2013
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Views: 1,373

Knowledge Acquisition Competencies for Non-profit Leaders

This paper synthesises literature on the development of knowledge processes, especially knowledge acquisition. Competencies required for knowledge acquisition in nonprofits are presented and classified by theme, and illustrated by an empirical analysis of data from major performing arts boards.

Updated: 18/06/2013
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Views: 999

How the popularity of on-demand viewing is radically altering ad placement dynamic

Professor Vince Mitchell looks at how consumers are gaining greater control over what content they watch, when they watch it and how they watch it, thanks to on-demand viewing. Although consumers are being empowered by this increase in control, there are also opportunities for marketers to more efficiently target their advertising, thanks to the information on-demand viewing generates.

Updated: 16/06/2013
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Views: 2,145

The Role of Knowledge Management Strategies and Task Knowledge in Stimulating Service Innovation

Are service firms that enact strategies to manage their new service development knowledge able to generate a sustainable competitive advantage? Based on analysis of data from a large survey of service companies, the answer is yes. We find that companies employing the knowledge management strategies of codification and personalisation reflect higher levels of NSD knowledge. However, the two strategies vary in their individual performance outcomes, with codification promoting NSD proficiency and personalisation promoting greater NSD innovativeness. When used together, the two strategies magnify NSD knowledge, which when combined with NSD proficiency and NSD innovativeness, promote a SCA.

Updated: 17/07/2013
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Views: 1,619

Research on Markets for Inventions and Implications for R&D Allocation Strategies

This article brings together various streams of research over the last 20 years into the phenomenon of 'markets for inventions', providing a comprehensive framework of understanding and identifying promising paths for future research. In this research, markets for inventions are compared with the other recent phenomenon of open innovation and open source.

Updated: 27/06/2013
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Views: 1,871

Trading risk: The value of relationships, models and face-to-face interaction in a global reinsurance market

Author(s):

Paula Jarzabkowski

 et al.

Over the past 20 years, the reinsurance industry has experienced three profound forces for change. First, technological change has improved information distribution and strengthened connections between global markets. Second, regulatory emphasis on global equivalence in trading practices has generated pressure for convergence across different marketplaces. Third, the widespread acceptance of vendor property catastrophe models has led to more standardised approaches to the evaluation of reinsurance risks, levelling the playing field for decision-making on at least some classes of business. However, there has been little systematic evaluation of the specific implications of change for either trading practices or for future industry evolution. This report addresses that gap by presenting the results of an industry-commissioned, year-long study of reinsurance underwriting and broking practices in the Lloyd's and Bermuda marketplaces.

Updated: 26/06/2013
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Views: 2,406

Beyond borders: Charting the changing global reinsurance landscape

Author(s):

Paula Jarzabkowski

 et al.

This report is the result of a three-year study of the global reinsurance industry, covering the main stakeholders of cedents, reinsurers, and brokers. It examines the implications of profound change arising from shifts in regulation, consolidation in the key players, and increasing competition both within the reinsurance industry and from alternative capital providers.

Updated: 11/06/2013
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Views: 2,054

"Contagious Creativity" - pass it on

Professor Vince Mitchell entreats marketers to spread the message of creativity to all areas of a business. Doing so can foster greater understanding of the value that marketing can bring. This article offers a few tips on how it can be done.

Updated: 11/06/2013
Comments:
Views: 1,155