Research on Markets for Inventions and Implications for R&D Allocation Strategies

This article brings together various streams of research over the last 20 years into the phenomenon of 'markets for inventions', providing a comprehensive framework of understanding and identifying promising paths for future research. In this research, markets for inventions are compared with the other recent phenomenon of open innovation and open source.

Updated: 15/10/2014
Comments: 1
Views: 2,306

Trading risk: The value of relationships, models and face-to-face interaction in a global reinsurance market


Paula Jarzabkowski

 et al.

Over the past 20 years, the reinsurance industry has experienced three profound forces for change. First, technological change has improved information distribution and strengthened connections between global markets. Second, regulatory emphasis on global equivalence in trading practices has generated pressure for convergence across different marketplaces. Third, the widespread acceptance of vendor property catastrophe models has led to more standardised approaches to the evaluation of reinsurance risks, levelling the playing field for decision-making on at least some classes of business. However, there has been little systematic evaluation of the specific implications of change for either trading practices or for future industry evolution. This report addresses that gap by presenting the results of an industry-commissioned, year-long study of reinsurance underwriting and broking practices in the Lloyd's and Bermuda marketplaces.

Updated: 26/06/2013
Views: 2,942

Beyond borders: Charting the changing global reinsurance landscape


Paula Jarzabkowski

 et al.

This report is the result of a three-year study of the global reinsurance industry, covering the main stakeholders of cedents, reinsurers, and brokers. It examines the implications of profound change arising from shifts in regulation, consolidation in the key players, and increasing competition both within the reinsurance industry and from alternative capital providers.

Updated: 28/10/2014
Comments: 9
Views: 2,653

"Contagious Creativity" - pass it on

Professor Vince Mitchell entreats marketers to spread the message of creativity to all areas of a business. Doing so can foster greater understanding of the value that marketing can bring. This article offers a few tips on how it can be done.

Updated: 15/10/2014
Comments: 1
Views: 1,543

Global Reinsurance Masterclass series: 3. Winning the game

Reinsurance providers have typically avoided head-to-head competition by occupying different strategic positions, according to their different perspectives on what constitutes attractive business. However, industry evolution is generating greater rivalry that is eroding some of these distinctions and driving reinsurers towards new strategic positions. This masterclass identifies these strategic groups and analyses the moves reinsurance companies can take to prosper.

Updated: 15/10/2014
Comments: 1
Views: 3,299

Global Reinsurance Masterclass series: 2. Fit for purpose?

The reinsurance industry is a secondary industry. It exists to serve the needs of a primary insurance industry: so trends in insurance are likely to change the kinds of products which insurance companies need from reinsurers. This Masterclass focuses on the buyers of reinsurance - the primary insurers, whose world is rapidly changing - and shows how reinsurers need to position themselves to continue

to attract insurers' premium.

Updated: 29/10/2014
Comments: 44
Views: 2,874

Consumer Behaviour in a Multi-media World: Digital Natives, Technology and Trends

Professor Vince Mitchell addressed the Consumer Marketing in Higher Education 2013 conference on 23rd May 2013, and asked the question "Are the Millennial Net Y Digital Native Generation as tech-savvy, web-savvy, internet-savvy and computer-savvy as we think?"

Updated: 30/10/2014
Comments: 41
Views: 2,971

Global Reinsurance Masterclass series: 1. Re-think reinsurance

At the end of 2009 the reinsurance industry was a confident and optimistic one. A succession of major natural disasters during 2010, however, rocked the industry and since then both competition and regulation have intensified. In this first masterclass of a series of seven, we analyse the current state of the reinsurance industry and suggest strategic responses to the current competitive climate.

Updated: 22/10/2014
Comments: 1
Views: 2,904

Anthropomorphic animal mascots in advertising - how do consumers respond?

This research investigates how consumers respond to anthropomorphic portrayals of animal mascots in marketing. This is the first study that empirically examines responses to anthropomorphic animal imagery, and provides insights into how and why people might respond more favourably to anthropomorphic portrayals of animals compared with non-anthropomorphic portrayals of animals.

Updated: 30/10/2014
Comments: 47
Views: 4,447