Saving Formula 1 - collaboration could be key

The high cost of competing in Formula 1 has led to ever fewer teams entering the Championship; a sign of poor health for the sport. Cass research into business models highlights ways both large and small teams can work together to ensure benefits for themselves and Formula 1 as a whole.

Updated: 02/07/2015
Comments:
Views: 2,400

Better population data: striving for greater accuracy

Author(s):

Les Mayhew

Industry:
Public Policy

Research by City University London academics has helped councils across the UK measure populations more accurately, saving money and improving people's standard of living.

Updated: 18/05/2015
Comments:
Views: 3,638

De-risking pensions and annuities

A financial market that helps shift risk from pension plans and annuity providers to the capital markets has been invented by an academic from City University London.

Updated: 18/05/2015
Comments:
Views: 2,336

The true cost of social care - planning for the future

Author(s):

Les Mayhew

 et al.
Industry:
Public Policy

Research from City University London has helped shape policy around how to pay for long-term care in the UK.

Updated: 18/05/2015
Comments:
Views: 2,314

"The best way to have a good idea is to have a stream of ideas"

A prize-winning paper, co-authored by Dr. Elena Novelli of Cass Business School, illustrates how the most successful firms are those that develop streams of innovations from an initial idea. Apple's development of products from iPod to Apple Watch is cited as a prime example.

Updated: 13/05/2015
Comments:
Views: 2,077

Footing the Bill for Acts of God - how the reinsurance market is under threat

Author(s):

Paula Jarzabkowski

 et al.

A new book, based on research carried out at Cass Business School, warns of the dangers the reinsurance market may face as a result of changes to the way losses created by natural disasters are assessed.

Updated: 29/07/2015
Comments:
Views: 3,359

‘To study or not to study marketing? That is the question.’

Love or hate it, virtually everyone is touched by and involved in marketing in some way. This paper takes a balanced look at the evidence for and against the subject to help answer the question "Why do people study Marketing?"

Updated: 14/04/2015
Comments:
Views: 3,096

Self-promotion or bragging? How emotional responses to self-promotion are misjudged.

When does self-promotion go too far? This research looks at how those with a tendency to over-promote themselves, their strengths and accomplishments, may actually be achieving the opposite to their desired effect among their audience.

Updated: 23/03/2015
Comments:
Views: 2,566

Why we buy. Shopping and the Purchasing Environment.

In this online lecture Professor Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, discusses the blurring of the retail marketplace where, as we see with Amazon opening a physical store, the online and offline have merged.

Updated: 10/03/2015
Comments:
Views: 2,747