Despite the post-2008 financial crisis economic fallout, demand for skilled
employees outstrips supply in various locations. What might assist
organisations in tight labour markets better understand how prospective
employees choose the jobs they apply for? Signaling theory explains how job
seekers are attracted based on the information and signals they receive
(directly and indirectly) about organisations. There is evidence that Corporate
Social Responsibility is one of the signals that can motivate and retain
workforces. Our study examines the extent to which job choices are influenced
by CSR issues (a company's legal, ethical, philanthropic responsibilities) as
compared to traditional job characteristics (salary, prospects, location,
company type). Our focus is on the Greater China Region.