Author's profile

Charles Baden-Fuller
Centenary Professor of Strategy, Faculty of Management
Cass Business School


Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Cass, ranked Global Top Ten by the Financial Times MSc survey of 2009. He is internationally known for his strategy research. Most famous for his work on the rejuvenation of mature firms through his work with CEO's, his academic articles and his (coauthored) Harvard Business Press 'Rejuvenating the Mature Business'. He currently works on Financial and Organisational Innovation in High Technology firms (EPSRC supported) and on Organisational Innovation and Risk in Hedge Funds (EU Supported).

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