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Author's profile
George Balabanis
Background
Professor of Marketing, Faculty of Management.George Balabanis is a professor of marketing and holds a Ph.D degree from Strathclyde University. His research focuses on the areas of international marketing strategy, cross-cultural consumer behaviour and online relationships. He is a member of a number of marketing institutes as well as various American, European and British Academies in the areas of Management and Marketing.
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