Creative Industries
Author(s): Professor Vince Mitchell is interviewed by Dr Caroline Wiertz
Consumer confusion is a strange phenomenon within the business world, and Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, is the "absolute authority" on the subject. This is a video Q and A with Vince Mitchell conducted by Caroline Wiertz. Both are Cass Experts. Inculded is the transcript and a summary of the key points.
Updated: 06/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 769 | 
Author(s): Professor Joe Lampel is interviewed by Dr Ajay Bhalla
Joseph Lampel, is Professor of Strategy at, and one of the "leading stars" of, Cass Business School. Senior Lecturer in Information and Knowledge Management. This is a video Q and A with Professor Joe Lampel conducted by Dr Ajay Bhalla. Both are Cass Experts. Inculded is the transcript and a summary of the key points.
Updated: 05/09/2010 | Comments: 0 | Rating: 4/5 | Total ratings: 5 | Views: 1137 |
Author(s): Thorsten Hennig-Thurau and Caroline Wiertz, Cass Business School
Conceptualizing and measuring the monetary value of brand extensions:the case of motion pictures
Updated: 06/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 671 |
Author(s): Gilad Livne, Cass Business School
We use a unique setting of the UK football industry as a laboratory to examine howfirms invest in employee training programmes to increase their human capital and firM productivity. Specifically, we ask: does investment in purchasing football player contracts pay off?
Updated: 06/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 421
Author(s): Charla Mathwick, The School of Business Administration, Portland State University, Caroline Wiertz, Cass Business School, Ko de Ruyter, Maastricht University, Faculty of Economics and Business Administration
Consumers usually derive value via individual transactions, from the use value of the information, goods and services that they obtain. However, in their article "Social Capital Production in a Virtual P3 Community," Caroline Wiertz, senior lecturer in marketing at Cass Business School, City University, London, and her co-authors, Charla Mathwick and Ko de Ruyter suggest that, consumers are enhancing the value from individual transactions, and obtaining additional value from the social aspects of participating in a group such as an online community or social network.
Updated: 03/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 453
