Consumer and Retail
Author(s): Professor Vince Mitchell is interviewed by Dr Caroline Wiertz
Consumer confusion is a strange phenomenon within the business world, and Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, is the "absolute authority" on the subject. This is a video Q and A with Vince Mitchell conducted by Caroline Wiertz. Both are Cass Experts. Inculded is the transcript and a summary of the key points.
Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 775 | 
Author(s): Gianfranco Walsh, University of Koblenz-Landau, Germany, Vince Mitchell, Cass Business School
This paper looks at the implications of product confusion among consumers. When presented with a large choice or a range of products that present themselves too similarly, consumers can become prone to confusion.
Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 31
Author(s): Simo Dragicevic, George Tsogas of Cass Business School
The relationship between corporations and society is changing, with customer service, the environment and corporate ethics now at the forefront of all business stakeholders. The corporate social responsibility (CSR) or sustainability debate has particular relevance to the gambling industry given the shift towards focusing on encouraging wellbeing in society. Governments and regulators are also becoming increasingly focused on the online industry to ensure gambling offerings uphold socially responsible standards that protect players.
Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 2
Author(s): Ajay Bhalla, Joe Lampel, Cass Business School, Steven Henderson, David Watkins, Southampton Institute
The primary research question examined in this paper is whether ethnic and non-ethnic family firms in the United Kingdom differ in their strategymaking. The paper uses the typology of strategic decision-making produced by Whittington [(1993).
Updated: 07/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 193
Author(s): Ajay Bhalla, Cass Business School, Doug Stace, Australian Graduate School of Management, University of New South Wales
In this paper we focus on the growing trend toward outsourcing customer contact, and argue that particular care is required to ensure that the customer relationship is not, in effect, itself outsourced.
Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 156
