Marketing and Customer Strategy
Author(s): Professor Vince Mitchell is interviewed by Dr Caroline Wiertz
Consumer confusion is a strange phenomenon within the business world, and Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, is the "absolute authority" on the subject. This is a video Q and A with Vince Mitchell conducted by Caroline Wiertz. Both are Cass Experts. Inculded is the transcript and a summary of the key points.
Updated: 06/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 769 | 
Author(s): Thorsten Hennig-Thurau and Caroline Wiertz, Cass Business School
Conceptualizing and measuring the monetary value of brand extensions:the case of motion pictures
Updated: 06/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 672 |
Author(s): Gianfranco Walsh, University of Koblenz-Landau, Germany, Vince Mitchell, Cass Business School
This paper looks at the implications of product confusion among consumers. When presented with a large choice or a range of products that present themselves too similarly, consumers can become prone to confusion.
Updated: 06/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 26
Author(s): Charla Mathwick, The School of Business Administration, Portland State University, Caroline Wiertz, Cass Business School, Ko de Ruyter, Maastricht University, Faculty of Economics and Business Administration
Consumers usually derive value via individual transactions, from the use value of the information, goods and services that they obtain. However, in their article "Social Capital Production in a Virtual P3 Community," Caroline Wiertz, senior lecturer in marketing at Cass Business School, City University, London, and her co-authors, Charla Mathwick and Ko de Ruyter suggest that, consumers are enhancing the value from individual transactions, and obtaining additional value from the social aspects of participating in a group such as an online community or social network.
Updated: 03/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 453
Author(s): David Blake, Debbie Harrison, Cass Business School, Alistair Byrne, University of Edinburgh Business School
The report calls on the Financial Services Authority, specialist annuity advisers, trustees and employers to respond to key recommendations that could transform the way consumers in the mass market buy their lifetime annuities from insurance companies.
Updated: 04/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 123
