Video and Podcast

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Confused about your brand? You might not be but your consumers certainly are...
Author(s): Professor Vince Mitchell is interviewed by Dr Caroline Wiertz
Topic: Marketing and Customer Strategy Industry: Consumer and Retail Type: Video and Podcast

Consumer confusion is a strange phenomenon within the business world, and Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, is the "absolute authority" on the subject. This is a video Q and A with Vince Mitchell conducted by Caroline Wiertz. Both are Cass Experts. Inculded is the transcript and a summary of the key points.

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Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 775 | Embedded playable media content

Lender of last resort
Author(s): Professor Geoffrey Wood interviewed by Dr Alistair Milne
Topic: Finance Industry: Banking Type: Video and Podcast

Geoffrey Wood, Professor of Economics at Cass Business School, has written very widely on the subject of lender of last resort and its role in the ubiquitous global financial crisis. This is a video Q and A with Geoffrey Wood conducted by Alistair Milne. Both are Cass Experts. Inculded is the transcript and a summary of the key points.

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Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 609 | Embedded playable media content

Strategy process in the creative industries
Author(s): Professor Joe Lampel is interviewed by Dr Ajay Bhalla
Topic: Strategy Industry: Creative Industries Type: Video and Podcast

Joseph Lampel, is Professor of Strategy at, and one of the "leading stars" of, Cass Business School. Senior Lecturer in Information and Knowledge Management. This is a video Q and A with Professor Joe Lampel conducted by Dr Ajay Bhalla. Both are Cass Experts. Inculded is the transcript and a summary of the key points.

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Updated: 10/09/2010 | Comments: 0 | Rating: 4/5 | Total ratings: 5 | Views: 1153 | Embedded playable media content

Supply chain risk and the City
Author(s): Professor ManMohan Sodhi is interviewed by Dr Wayne Holland
Topic: Operations Industry: Banking Type: Video and Podcast

Supply chain risk is an interesting area of contemporary research that feeds directly into the debate surrounding the collapse of banking systems worldwide. It is a field that particularly intrigues ManMohan Sodhi, Professor of Operations Management at Cass. Professor ManMohan Sodhi is interviewed by Dr Wayne Holland. Both are Cass Experts. Inculded is the transcript and a summary of the key points.

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Updated: 09/09/2010 | Comments: 0 | Rating: 4/5 | Total ratings: 1 | Views: 576 | Embedded playable media content

Government as credit insurer of last resort
Author(s): Dr Alistair Milne interviewed by Professor Steve Thomas
Topic: Finance Industry: Banking Type: Video and Podcast

Dr Alistair Milne, a reader in banking at the Cass Business School, published The Fall of the House of Credit with Cambridge University Press . Steve Thomas, Professor of Finance, caught up with him to talk about the convictions behind the work. Both are Cass Experts. Inculded is the transcript and a summary of the key points.

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Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 252 | Embedded playable media content

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