Commentary/Analysis

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Accounting valuation and the credit crisis
Author(s): Alistair Milne, Cass Business School, Perry Mehrling, Barnard College, Columbia University, New York, supported by ACCA
Topic: Finance Industry: Banking Type: Commentary/Analysis

Alistair Milne and Perry Mehrling, together with Laurence Kotlikoff of Boston University, propose using government credit insurance guarantees to combat the credit crisis. Their idea is to use these guarantees to put a floor under the prices of the better quality tranches of structured credit securities, hence restoring liquidity to credit markets and arresting the global credit contraction.

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Updated: 09/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 1121

The market potential for privately financed long term care products in the UK
Author(s): Les Mayhew, Cass Business School
Topic: Actuarial Science Industry: Public Policy Type: Research Papers

This paper considers the market potential for privately financed long term care products in the UK. It finds that since the present market is undeveloped there is scope to increase the range of products available to suit people with different means and circumstances.

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Updated: 07/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 303

The merger of a German Bank (G Bank) and an American Bank (A Bank): an assessment of cultural fit
Author(s): Wayne Holland, Cass Business School, Alzira Salama, Cavendish College
Topic: Operations Industry: Banking Type: Research Papers

The case study describes and explains the successful integration strategy designed and implemented by a German bank's top executives when an American Bank was acquired in 1999.

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Updated: 08/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 449

Confused about your brand? You might not be but your consumers certainly are...
Author(s): Professor Vince Mitchell is interviewed by Dr Caroline Wiertz
Topic: Marketing and Customer Strategy Industry: Consumer and Retail Type: Video and Podcast

Consumer confusion is a strange phenomenon within the business world, and Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, is the "absolute authority" on the subject. This is a video Q and A with Vince Mitchell conducted by Caroline Wiertz. Both are Cass Experts. Inculded is the transcript and a summary of the key points.

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Updated: 10/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 775 | Embedded playable media content

Strategy process in the creative industries
Author(s): Professor Joe Lampel is interviewed by Dr Ajay Bhalla
Topic: Strategy Industry: Creative Industries Type: Video and Podcast

Joseph Lampel, is Professor of Strategy at, and one of the "leading stars" of, Cass Business School. Senior Lecturer in Information and Knowledge Management. This is a video Q and A with Professor Joe Lampel conducted by Dr Ajay Bhalla. Both are Cass Experts. Inculded is the transcript and a summary of the key points.

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Updated: 10/09/2010 | Comments: 0 | Rating: 4/5 | Total ratings: 5 | Views: 1152 | Embedded playable media content

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