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Wipro consulting services in 2008: building an optimal configuration in business and information technology consulting industry
Author(s): Ajay Bhalla, Kaivalya Vishnu, Joe Lampel, Cass Business School
Topic: Strategy Industry: Communications and High Tech Type: Research Papers

Central to the long-term success of the firm is its capacity to recognise new growth paradigms, exploit internal knowledge stock, and manage internal contradictions during the process of evolution. All through this journey the firm has to consider whether a particular initiative is heading towards achieving the larger strategic objective of enhancing the firm's overall value proposition.

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Updated: 05/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 92

Exploring alternative strategic management paradigms in high-growth ethnic and non-ethnic family firms
Author(s): Ajay Bhalla, Joe Lampel, Cass Business School, Steven Henderson, David Watkins, Southampton Institute
Topic: Strategy Industry: Consumer and Retail Type: Research Papers

The primary research question examined in this paper is whether ethnic and non-ethnic family firms in the United Kingdom differ in their strategymaking. The paper uses the typology of strategic decision-making produced by Whittington [(1993).

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Updated: 04/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 192

Wipro consulting services in 2006
Author(s): Joe Lampel, Ajay Bhalla, Kaivalya Vishnu, Cass Business School
Topic: Strategy Industry: Communications and High Tech Type: Research Papers

In this paper we examine the performance of Wipro counsulting services - the second largest provider of IT products, services and consulting in India. Our analysis start from 2001 to see how their strategy has helped Wipro to go through the 2001 IT slowdown and matured into a thriving business. We also pointed out the direction for further development of the company for it to remain leadership in the industry.

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Updated: 05/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 299

Becoming misrepresentations: a taxonomy of strategy schools
Author(s): Ajay Bhalla, Cass Business School, Steven Henderson, David Watkins, Southampton Institute
Topic: Strategy Industry: Any Industry Type: Research Papers

The paper argues that scholars have created the literature described by Whittington's Schools by exaggerating some, and suppressing other, deparaoxising strategies. This representation also removes the temporal dimension of strategic issues by seeking to bring the future into the present.

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Updated: 01/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 133

Sustaining the 'connective tissue' of customer relationships
Author(s): Ajay Bhalla, Cass Business School, Doug Stace, Australian Graduate School of Management, University of New South Wales
Topic: Strategy Industry: Consumer and Retail Type: Research Papers

In this paper we focus on the growing trend toward outsourcing customer contact, and argue that particular care is required to ensure that the customer relationship is not, in effect, itself outsourced.

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Updated: 06/09/2010 | Comments: 0 | Rating: Not yet rated | Views: 153

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